How We Think

Our investment research and solutions have helped a broad range of clients customize an approach that successfully addresses their business challenges.

We focus on creatively solving your clients’ key investment challenges.

While there are many types of investors, we recognize that the vast majority have three primary objectives: achieve competitive returns, minimize downside volatility and reduce taxes. We target our efforts here in order to help your clients reach these closely held goals.

We study the underlying investments (portfolio holdings) of a firm.

We obtain holdings from managers monthly going back at least five years and then perform portfolio construction and attribution work. In our view, this step is necessary to understand the implications of the firm and its strategy going forward.

We use a detail-oriented methodology for interviewing managers.

We talk to everyone involved in the investment process individually and ask the tough questions. Our methodology allows us to get a good feel for the factors that make a firm tick, the likelihood that it will stay on track, and the drivers for the people involved. We are never required to retain a manager, so we are free to select only the ones in whom we have the strongest convictions.

We are completely independent and partner with you in a collaborative manner.

We negotiate with investment managers on your behalf to provide lower costs and minimums compared to separate account direct platforms. As a result, you can spend more time with your clients while establishing a repeatable, scalable and cost-effective business model.

You’ll notice the Greenrock difference from the initial conversation.

We map your current portfolios to preferred investment ideas and expand your investment options in a seamless fashion.